2011, a Global brand is created...the "BOLEH BEEF".
The World-renowned beef brand is KOBE Beef and to a lesser extent BALI Beef!!!
Even Kobe Beef which is famous for its massages, beer-fed cow and air-conditioned living can't beat beef reared in Condos & delivered via the iconic Mercedes Benz. A No-brainer, BOLEH BEEF will win hands down!!!
The Boleh Beef launch came after a month long campaign for the masses called BERSIH.
Have yet to see the Halal-certificate though!